SEO is important not just for online marketing websites but also for anybody that would like to get visitors from search websites. There are lots of books, courses and blogs that teach you how to do it. The beliefs are extremely simple : you do some on-page optimization and then begin building backlinks. In fact , the process is very simple but the effect relies upon the niche and on the strength of competition. In a number of cases it'll be rather easy to reach top positions in search results, while in other hard cases you may not even reach page 7, as an example. Despite many proven and verifiable strategies that work, there's one valuable source of information that shouldn't be overlooked. This source is your competition.
there is one extremely simple approach to study SEO(search engine optimization) technique your rival is using to get on top positions. Simply research the site of your competitor and try to figure out why search sites like this website. You need to focus both on the on-page and off-page factors. You can do this manually or using special SEO tools like Market Samurai. There is also an intermediate solution--a semi-automatic research using Firefox with few SEO extensions. Actually you should analyze all the elements that can make contributions to high ranking and then you can start utilizing the same approach and the same or similar tricks used by your competition.
you should first focus on the website itself. Check where target keywords are placed, what's their frequency, what meta tags are used and how. Check menu structure, how many internal links are there, what's the anchor text, and so on. If you will use similar on-page elements you can, at least in theory, expect the same treatment from search websites. Naturally, there are many other factors that define ranking positions but you have to start somewhere. In most situations you will be capable of changing you page according to observations about you competition. In a number of cases also little alterations of your text can be helpful.
the very next step is analysis of competitor's backlinks. Find out which pages link to the competitive internet site and why. Try to find backlink opportunities and target applicable pages with high authority. The 1st information about authority is the PageRank worth. Another significant concern is the nofollow link attribute. Links marked with this attribute are worth a lot less than standard links but because of this you should not pay no attention to them completely. There is one easy fact : if your competitor was in a position to get link on some page, you can do the same.
Article source articlealley.com
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I enjoyed reading some of your posts. I have a SEO India site. It covers everything about SEO tips and techniques.
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